Social Bra's

We learn from the latest social media innovation, which is storming across the Interweb  today, that innovation in social media has very probably gone quite far enough.

Suspicious Geek husbands are rushing out in their thousands to buy the "Tweeting Bra," a bra that sends a Tweet every time it is unclasped. It is as yet unclear if they are buying them for their daughters or their wives. Designed by OgilvyOne Athens it purports to be part of a campaign for Nestle Fitness in support of breast cancer awareness. The idea is it Tweets a reminder to do a self examination. Surely noticing two round things on your chest when looking in the mirror would do that. 

Shame they don't tweet photographs........ that might be popular in some circles